WORK

2015 - 2017

• Thonik, Amsterdam
• Project manager and art director
• I am responsible for the daily management of national and international projects and art direction of the designs: Initiating new business | accommodating, monitoring and adapting planning and budgets | main contact person for clients, directors and design team | coordinating and supervising the project team | management of print production

2006 - present

• Studio HNNH, Amsterdam
• Founder and freelance (graphic) designer
• Company: Studio HNNH is a studio for visual communication that aims to create meaningful and conceptual visual solutions with clarity, simplicity and precision. It specializes in way finding, textile and printmaking. Aside from that the studio takes on every challenge, from visual solutions to strategic brand positioning.
• Responsibilities: Leading, managing and designing projects from A to Z in many different creative fields. Working on my own business has allowed me to create meaningful dialogues with colleagues and clients, resulting in long lasting relationships.

2009 - 2012

• Bureau Wijkwiskunde, Amsterdam
• Founder and creative director. Share sold end 2012.
• Company: Founding Bureau Wijkwiskunde was a natural development after the successful creation of a unique methodology and visualization tool for a project of HNNH. The methodology helps to visualize the qualitative and anthropological research conducted in problem neighbourhoods. Hard-to-understand concepts such as ‘image’ and ‘identity’ are redefined and discussable.
• Responsibilities: Presenting to and communicating with a wide range of clients, such as city councils, government, housing companies and welfare organisations | strategy development and research | recruiting and managing team members | leading the team of anthropologists | designing and art directing the visualisation of our advice and concepts | project and production management.
• Clients: Rijksbouwmeester, Woonbedrijf, Municipality of Utrecht and Eindhoven, Ministry of Infrastructure and Water Management

2009 - 2011

• Freelance creative consultant
• Independent creative consultant for clients in the design and commercial domain. As a consultant I enjoyed combining intuition and analytical skills to support and service various companies in order to find solutions to their challenges and questions.
• Responsibilities: Co-creating (future) strategies | developing design-driven solutions | connecting with people and creating enthusiasm within the project team | asking the right questions | listening to and analyzing the situation | quick response and reflections during session.
• Clients: ING (“LABminds”), Holland Casino, City Council of Eindhoven and magazine Items.

2006

• Dutch Design in Development, Nepal
• Developmental work in Kathmandu, 2 months
• Project: How to get the traditional woven fabric ‘Dhaka’ ready for the export to the European market. The Dhaka is made by women in different villages in and around Kathmandu, all brought together by the investor Kalamandir (the client).
• Responsibilities: Understanding the weaving process and production through field research | Identifying and signalling primary needs of adjustments of the Dhaka in order to export | identifying and overcoming differences on a cultural level between client and European fashion market, such as colour and fabric differences | pattern design update | colour pallet development for European textile markets | documentation of the results. My updated patterns are also used in prints for the sustainable and fair trade fashion brand Studio Jux.

2006

• Viktor & Rolf, Amsterdam
• Internship shoes and accessories department, 5 months
• At Viktor & Rolf I worked on the shoes of the haute couture show of Paris Fashion Week: high heeled clogs in 4 different patterns.
• Responsibilities: Concept development of the ‘shoes’ in the design team of Viktor & Rolf | hand making the first samples of wood | creating the ideas to make them wearable| designing patterns | organization of the production of the clogs throughout Holland | Managing the fitting process of the models in Paris.
• Additional responsibilities: textile patterns | making colour selections for ties and scarves | designing shoe heels.

2005

• United Nude, Guangzhou, China
• Internship in footwear and accessories, 6 months
• As a graphic designer I was part of the creative team of United Nude in Guangzhou (China), a world leader in architectural footwear and accessories by the architect Rem D Koolhaas, together with Galahad Clark (a seventh Generation shoemaker).
• Responsibilities: Visual design for the website and animations | development of visuals such as post cards, booklets, shoe box packaging | support concept development for the fashion and shoe designs through the reinterpretation of an architectural object.